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By Ron Person, Sitecore
(*No bling required) In the first part of this article (“Big Data: God is in the Details”), I talked about how CMOs and other executives can benefit from the rush to capture detailed customer touchpoint data across all interaction channe...
By Greg Kihlström, Carousel30
Having a digital strategy is more than launching a website, sending out a couple clever tweets everyday, or throwing some content up on Facebook. It’s the process of translating an organization's goals into a plan that will create effective dig...
By Shiri Friedman, Brightcove
Content marketing - creating and distributing relevant and valuable content to attract, acquire, and engage an audience - is becoming the go-to method for marketers looking to drive customer engagement and business. It should come as no surprise, the...
By Sonya Moré, Extractable
For over 80 years the Greater El Paso Credit Union (GECU) has been helping people with their financial goals. Today GECU is the largest socially owned financial institution in El Paso with more than 300,000 members, 12 branches, and over $1.9 billion...
By Pieter Brinkman, Sitecore
Today Sitecore announced the re-nominated Most Valuable Professionals (MVP) for 2013. These MVPs gained renewal of their MVP award by being an active community member with passion and commitment to building solutions that offer positive customer expe...
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