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Social CRM is an evolving practice that involves capturing, analyzing, and delivering new customer data being generated in the social graph to sales, marketing, production, and other areas of the business to improve bottom line results. Social CRM involves taking a highly integrated approach to your digital marketing efforts to deliver real-time data and feedback loops, which include using CRM and CMS packages, and often additional tools, to data mine and provide transparent information across the organization. At the end of the day, your ROI is going to be driven by a combination of tools that makes the most sense for your industry and organization, and will involve multiple departments.
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Tags: CRM, ROI
Topics: Marketing and Sales Automation
Chris Spears Vice President of Business Development Arke Systems
As Vice President of Business Development, Chris is responsible for all aspects of sales, marketing and partnership development. Chris helps prospects and customers develop a technology vision for the future.
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