Sitecore Blog: Andrea Fishman

andrea fishman

Andrea Fishman

Partner and Vice President of Global Strategy, BGT Partners
 

Archive: January 2012

Soft Sell vs. Hard Sell

By Andrea Fishman, January 06, 2012 | Permalink | Rating:  | Comments (1)

Remember that time you visited Overstock.com to look for a new area rug that you didn't end up purchasing, and were bombarded with ads for the same rug on practically every site you went to for the next few weeks? Was each ad just slightly different - becoming more compelling over time?

Read More

Tags: eCommerce

Topics: E Commerce
More Posts

Learn More with Sitecore

Newsletter

Enter your email address to see subscription options or manage your existing account

Bristol International | Read Case Study >

Not only have all projects been delivered to agreed timescales and budgets, they have also shown measurable ROI.

- Bristol International Airport