Sitecore Blog: Andrea Fishman

 

Archive: January 2012

Soft Sell vs. Hard Sell

By Andrea Fishman, January 06, 2012 | Permalink | Rating:  | Comments (1)

Remember that time you visited Overstock.com to look for a new area rug that you didn't end up purchasing, and were bombarded with ads for the same rug on practically every site you went to for the next few weeks? Was each ad just slightly different - becoming more compelling over time?

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Tags: e-commerce

Topics: E commerce

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