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Archive: February 2012
The heart of behavioral targeting, or behavioral marketing, starts with measurement. That measurement can take place online, where businesses can obtain robust segmentations and behavioral data, or can take place using surveys, DMA lists, media segmentation, or by simply breaking down the composition of the body of individuals with access to your message. By understanding who may see your message, you can better predict those that will effectively digest it.
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Tags: Personalization, User Experience
Topics: Persona and Personalization
Andrea Fishman Partner and Vice President of Global Strategy BGT Partners
Andrea Fishman is a Partner and Vice President of Global Strategy at BGT Partners, a leading global interactive marketing agency, and directs BGT’s Chicago office. A 2010 Stevie Awards Finalist as Best Executive in a Service Business and graduate of Brandeis University, Fishman is a nationally recognized expert on interactive marketing.
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