Sitecore Blog: Andrea Fishman


Archive: February 2012

Maximizing Customer Value with Behavioral Marketing

By Andrea Fishman, February 07, 2012 | Permalink | Rating:  | Comments (2)

The heart of behavioral targeting, or behavioral marketing, starts with measurement. That measurement can take place online, where businesses can obtain robust segmentations and behavioral data, or can take place using surveys, DMA lists, media segmentation, or by simply breaking down the composition of the body of individuals with access to your message. By understanding who may see your message, you can better predict those that will effectively digest it.

Read More

Tags: Personalization, User Experience

Topics: Persona and Personalization


Enter your email address to see subscription options or manage your existing account

Cabot Heritage | Read Case Study >

With Sitecore we have a site that caters to our needs—members of our editorial and marketing teams can add content, freeing IT to keep the site running smoothly.

- Jon Heller, IT Director, Cabot Heritage Corporation