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Sitecore Online Marketing Suite, OMS, allows you to capture, personalize and analyze your website visitors. OMS will provide you with an integrated means of understanding of who your visitors are and what it is they are trying to accomplish.
The Email Campaign Manager, ECM, builds upon OMS by not only keeping track of your web visitors, but profile information about your email participants and their responses.
In essence, Sitecore is storing profile information about your web visitors, email campaign participants, along with detailed information about each and every session associated with those visitors. All of this puts a tremendous load requirement on the analytics database. A load which unmanaged can wreak havoc on performance of your OMS implementation.
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Tags: Email Campaign Manager
Topics: Web Analytics
Dan Brown Manager of Success Services Sitecore
Dan Brown is the Manager of Success Services for Sitecore Corporation, a leading Web Content Management Software Vendor. His areas of focus include creating service offerings to help Sitecore implementations reach their optimal performance, proactive offerings to be utilized during the project phases, as well as work closely with customers and partners to solve complex architectures.
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