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Is your OMS implementation optimized to handle Email Campaign Manager?

By Dan Brown, November 12, 2010 | Permalink | Rating:  | Leave a comment

Sitecore Online Marketing Suite, OMS, allows you to capture, personalize and analyze your website visitors. OMS will provide you with an integrated means of understanding of who your visitors are and what it is they are trying to accomplish.

The Email Campaign Manager, ECM, builds upon OMS by not only keeping track of your web visitors, but profile information about your email participants and their responses.

In essence, Sitecore is storing profile information about your web visitors, email campaign participants, along with detailed information about each and every session associated with those visitors. All of this puts a tremendous load requirement on the analytics database. A load which unmanaged can wreak havoc on performance of your OMS implementation.

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Tags: Email Campaign Manager

Topics: Web Analytics

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