Sitecore Blog: Ron Person

 

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Web Analytics Series: From Cave Walls to Clickstream to Engagement Value

By Ron Person, January 04, 2011 | Permalink | Rating:  | Leave a comment

A quote often attributed to Peter Drucker, the father of modern management, is “What you can’t measure, you can’t manage!” I sure won’t argue with Mr. Drucker, but after 30 years of consulting in performance technology let me add a corollary, “You better measure the right things or you’ll get the wrong results.”

In this blog I’m going to step out of Peter’s realm and step over to something he could only imagine, the realm of measuring customer engagement on the internet. When done correctly measuring customer engagement through your internet communications and connections is easy and accurate. But, when done incorrectly, as many are doing, you get the wrong results.

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Tags: Web Analytics

Topics: Web Analytics

A Web Analytics Series: Metrics that Matter

By Ron Person, November 30, 2010 | Permalink | Rating:  | Comments (1)

It doesn’t matter whether you’re in a for-profit business, a non-profit foundation, a school, or a city government. You have to stop focusing on clickstream metrics and start looking at the web metrics and web analytic tools that produce success. This series of blogs will focus on how to go beyond clickstream metrics and how to focus on web metrics that matter.

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Tags: ROI, Web Analytics

Topics: Web Analytics

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