Sitecore Blog: Ron Person

 

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9 Ways to turn Customer Engagement into Customers for Life

By Ron Person, June 27, 2013 | Permalink | Rating:  | Leave a comment

As a marketer you want to not just bring in lots of leads, you want to engage prospects and turn them into leads. It doesn’t matter what business model your organization has; for profit, non-profit, educational, informational, or governmental. Prospects are critical to making a profit, gaining donations, making converts, and gaining support. If you want a thriving organization you must do more. You must turn your prospects into lifetime customers. The only effective way you can do this is through customer engagement – the exact opposite of what we can see in RW (real-world) marketing.

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Tags: Customer engagement

Topics: Sitecore Business Optimization

Big Data, part II: The Path to Customer Engagement*

By Ron Person, November 21, 2012 | Permalink | Rating:  | Leave a comment

sitecore big data customer engagement

(*No bling required)

In the first part of this article (“Big Data: God is in the Details”), I talked about how CMOs and other executives can benefit from the rush to capture detailed customer touchpoint data across all interaction channels – online and offline. In Part 2, I’ll explain that you don’t need to be a big (retail) company to benefit from Big Data, or have an army of analytic quant jocks at your disposal to do so.

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Tags: Analytics, Big data, Customer engagement

Topics: Web Analytics

Big Data, part I: God is in the Details

By Ron Person, November 15, 2012 | Permalink | Rating:  | Leave a comment

sitecore big data

Ludwig Mies van der Rohe wasn’t just one of the 20th century’s greatest designers. His defining soundbite – “God is in the details” – is applicable to myriad executive decisions.

(Whether you like it or not.)

Big Data is one of those things. It’s in the news and top of mind as one of the most powerful secret weapons that smart companies use to drive competitive advantage. By plumbing the depths of the giant treasure trove of customer data that companies have, they can spot customer trends that otherwise might not have been detected.

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Tags: Analytics, Big data, Customer engagement

Topics: Web Analytics

Marketing Insights with the Executive Insight Dashboard

By Ron Person, June 29, 2012 | Permalink | Rating:  | Leave a comment

The Executive Insight Dashboard (EID) is aptly named. As the name implies it is designed to give an executive-level overview that provides insight into your website's marketing effectiveness. But, as these examples show you can use the EID to gain actionable insights that can help you improve your marketing.

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Tags: Content Strategy, Web Analytics, ROI, Online Campaigns

Topics: Sitecore Business Optimization

Web Analytics Series: From Cave Walls to Clickstream to Engagement Value

By Ron Person, January 04, 2011 | Permalink | Rating:  | Leave a comment

A quote often attributed to Peter Drucker, the father of modern management, is “What you can’t measure, you can’t manage!” I sure won’t argue with Mr. Drucker, but after 30 years of consulting in performance technology let me add a corollary, “You better measure the right things or you’ll get the wrong results.”

In this blog I’m going to step out of Peter’s realm and step over to something he could only imagine, the realm of measuring customer engagement on the internet. When done correctly measuring customer engagement through your internet communications and connections is easy and accurate. But, when done incorrectly, as many are doing, you get the wrong results.

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Tags: Web Analytics

Topics: Web Analytics

A Web Analytics Series: Metrics that Matter

By Ron Person, November 30, 2010 | Permalink | Rating:  | Comments (1)

It doesn’t matter whether you’re in a for-profit business, a non-profit foundation, a school, or a city government. You have to stop focusing on clickstream metrics and start looking at the web metrics and web analytic tools that produce success. This series of blogs will focus on how to go beyond clickstream metrics and how to focus on web metrics that matter.

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Tags: ROI, Web Analytics

Topics: Web Analytics

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