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Home > Community > Business Blogs > Focus on Community > ATP World Tour Goes Mobile and Beyond for Men’s Pro Tennis
Whether you’re a tennis fan or not -- you’ll be inspired by the ATP, Digitaria and Sitecore success story. ATP’s lean, diverse publishing team led by John Phillips, senior vice president of digital marketing, has got their real-time publishing game down to a science. And mobile is changing the game.
The ATP is the governing body of the men's professional tennis circuit ATP World Tour, and serves a global sport and broad audience with 62 tournaments in 32 countries. ATP World Tour multilingual websites were the first of many built on top of a highly scalable ATP Digital Platform designed and developed by Digitaria with Sitecore software.
The ATP has enjoyed significant success during the past couple of years but they wanted to do more to grow, engage and serve a global community of tennis fans, professional players and corporate sponsors. And they wanted to maximize their original software investment and limited resources. This is where mobile comes into play. Watch the 5 minute Focus on Community video:
ATP’s strategic marketing plan began in 2009 with the launch of the ATP World Tour brand and FEEL IT advertising campaign which intended to connect the global attributes of the circuit with the unique brand character of men’s professional tennis. In order to reach the broadest audience the ATP required a digital platform and new websites which would establish a presence for the ATP World Tour brand and translate web experiences across a variety of languages in many countries. For more details about this success story, check out:
Let's Connect at OMS11
Are you attending the Online Marketing Summit in San Diego in early 2011? If so, please join John and I on February 9th at 10:30 AM for our presentation: The ATP World Tour: How to Ace Community and Drive Revenue. In this integrated marketing session, we’ll discuss and show how ATPWorldTour.com optimizes their web experiences well beyond their sites to other digital channels including email, mobile, social, television and video on-demand to increase customer acquisition and retention. This session will be highly useful and invigorating for B2B and B2C digital and online marketers.
FYI, we’re giving away two tickets to any ATP World Tour event in 2011; winners are responsible for travel. Drop your business card at the Sitecore booth to be eligible to win -- the drawing will be held on Wednesday, February 9th at 2pm in the Sitecore booth.
The community team at Sitecore are a dedicated group of B2B marketers with their pulse on social networking and the tech industry.
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