Global Office Directory
More Products
Share this page
Home > Community > Business Blogs > Industry Insight > Connecting The SEO Dots
Once upon a time, Search Engine Optimization was something you could handle as a organization by managing your site well, and by creating great content. As a Web Content Management (WCM) vendor, I used to advise customers on how to maxize your search engine marketing efforts through a series of on-page best practices, to ensure you placed well in search engine results pages (SERPs) and maintained that position over time. We've even held webinars on the subject, like our Increasing your website's pull webinar. Over the years though, on-site and on-page SEO efforts gave way to increase relevance for inbound linking, and other off-site and off-page factors. The quandry of course, is how to enable our customers to be able to marry their on-page and on-site SEO efforts, with their off-page and off-site efforts. Well, I believe we've now got the answer...
As a part of my role as SVP of Product Marketing, I'm responsible for working with Independent Software Vendors (ISVs) and other technology partnerships that can bring added value to our customers. One such technology partner I met not too long ago is a firm called Jungle Torch. One of the things that hit me right away was that with some integration work, we could really bring together both the on-page and off-page SEO worlds, and simplify a search engine marketers life tremendously. You see, most marketers that do SEO work live in a combination of spreadsheet hell, and multiple browser windows, scraping info from a dozen places, and managing things across a variety of spreadsheets.
After seeing Jungle Torch in action, I knew we had to integrate with it, and offer this sort of integration to simplify our customers lives. The idea is very simple really. Allow a marketer to operate inside of Sitecore, view the variety of reports about SEO performance and off-page analysis from Jungle Torch, and be able to link directly from the Jungle Torch interface right into the management interfaces of Sitecore to make on-page adjustments to further optimize SEO performance. A little single signon integration to smooth out the usability, and voilà, an integrated on-page and off-page solution that gives a search engine marketer a unified environment for their daily work.
This sort of simplicity is precisely what we're trying to do here at Sitecore. By removing complexity, and simplifying the tasks modern marketers are faced with every day, it's Sitecore's goal to continously offer more value to our customers, either through enhanced features and capabilities like the new Digital Marketing System, or through partnerships like Jungle Torch. Stay tuned for more to come, as we have several more exciting partnerships in the works as well.
- Aaron Branson June 03, 2011 at 11:28 AM
- Darren Guarnaccia June 15, 2011 at 1:33 PM
- Aaron Branson June 16, 2011 at 6:11 AM
- Jabir Salam July 28, 2011 at 3:47 AM
- Matt Corkum July 28, 2011 at 7:22 AM
Darren is broad technologist with a deep understanding of the Web CMS marketplace. Early in his career he served as Director of Technology for a large financial organization. He subsequently ran e-Commerce operations for a large regional Consulting organization, building sizeable e-Commerce and CMS solutions for enterprises.
This website is designed to be fully functional with scripts disabled in browser. Please contact the webmaster for any suggestions