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As marketers we always want the validation, the proof or the case study of the technology or service we are marketing. We hound the sales team to get us in touch with customers doing awesome things with our solution. But sometimes lost in our ambition to get the big brand names or the ‘sexy’ use of the technology, we may forget how the customer got there. How did they increase Web traffic? How did they deliver a more compelling online experience?
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Tags: Site Design, Awards and Recognition
Kim has 15 years of experience in marketing communications and leads Sitecore’s global PR program. Working on both the agency and corporate side, Kim has helped set the strategic direction for emerging technology companies and market leaders through both traditional and social media programs.
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