Sitecore Blog: Practical Reality (PR)

kim pegnato

Practical Reality (PR)

Kim Pegnato, Senior Manager, Communications

What Makes an Outstanding Solution?

By Kim Pegnato, August 03, 2011 | Rating:  | Leave a comment

As marketers we always want the validation, the proof or the case study of the technology or service we are marketing. We hound the sales team to get us in touch with customers doing awesome things with our solution. But sometimes lost in our ambition to get the big brand names or the ‘sexy’ use of the technology, we may forget how the customer got there. How did they increase Web traffic? How did they deliver a more compelling online experience?

That’s why Sitecore started the Outstanding Solutions Program, a few years back. We’ve had some great responses, although it’s still hard to get people to talk about how great their work is. Remember these are technical and Web design pros, not marketers, who sometimes like to share a few of their 100 accomplishments…smiley. But I digress. 

This past spring (yes it’s mid-summer!), Aware Web Solutions was chosen for their work on the Motorola Employees Credit Union website and Hanson Dodge Creative was recognized for the Wisconsin Department of Tourism site. The applications can get a little technical and include graphs and code, however the top-level benefits/goals delivered are included as well.  We realized that this program serves our marketing and technical audiences. Hey, a marketer’s dream.

Here’s some detail on each project. It’s pretty impressive and we continue to be wowed by the work our partners do with Sitecore’s solutions.

Check it out and remember to tell us about what you are doing that is outstanding. Come on.

  • Aware Web customized several integrations including Google Mini to serve as the foundation for all public-facing search functions of the Motorola Employees Credit Union website – that serves nearly 39,000 members. In addition, using Sitecore’s Web Forms for Marketers module, Aware built custom field types to allow field validator notifications to be repositioned to better align with site design requirements. Lastly, Aware implemented a custom item Editor and related custom field to allow MECU to create and manage content including images, links, forms and fields of data in a central location with the ability to post to various pages throughout the site.

  • Wisconsin Department of Tourism’s Travel Wisconsin website contains information on thousands of Wisconsin businesses and events, maintained through a custom CMS by industry partners throughout the state. Sitecore’s CMS was integrated with this custom CMS to allow Department of Tourism employees to create new site pages which combine unstructured content with data from the custom CMS. Within the Sitecore solution, content editors utilize Custom Editors to choose existing content from the non-Sitecore database, and then assemble and render that content to various content hubs throughout the site. These content hubs promote organic search traffic and provide a central resource for site users on targeted subjects.

Tags: Site Design, Awards and Recognition

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