Creating Value for Customers
Sitecore customers include a wide range of Fortune 1000 and FT 1000 companies, large governments, public and non-profit associations and organizations, and educational institutions. They are looking to Sitecore software to assist them in increasing revenue or membership, or reduce costs and improve effectiveness in their operations.
Aligning an organization’s goals and Sitecore functionality is a remarkably simple process, and measuring the impact is part of the value proposition of Sitecore Software. This explains the high return on investment of Sitecore implementations.
Growing Market
Sitecore strives to provide customers with opportunities to create compelling website experiences, and to lead in the development and marketing of software that supports this goal. Sitecore is at the IT development frontier, Smart Computing, where the individual user experience and underlying automated analysis and adaptation are in focus.
Up-to-date WCM solutions must adapt to a fundamental change that characterizes the marketing in these and the future years, where the focus gradually shifts from mass marketing to individual dialogue. In relation to websites, this development is expressed in several forms, e.g. the user’s own customization of her or his profile, personal sites, and recognition of the user's identity and adapting to the user, based on automated analysis of the user’s behavior.
Based on the previous focus on WCM, customers are increasingly demanding solutions that include tasks within email marketing, campaign management and follow-up, marketing analysis, electronic commerce and website analysis. Further development opportunities include automated perception of and adaptation to each user's position and actions on the website ("Sense & Adapt").
Sitecore is characterized by its focus on software development and sales of licenses for the use of the software, while applications for the individual customers and other related services are provided by the global network of partners. Hence, Sitecore is the world's largest focused provider of software for WCM and related tasks.
Sitecore’s key competitive parameters are:
- commercial insight
- psychological understanding
- technological innovation
- long-term product development
- global reach
- organizational effectiveness and
- robust capital base.
The most attractive customers consider it important to select and work with a company that can provide advanced, yet robust solutions, in the short as well as the long term.
Clear Strategic Direction
Sitecore was established as a legal business entity in 2001 and has grown organically and rapidly in its entire life. The company is profitable and has financed its own growth.
Sitecore’s success is based on three strategic choices already made at the formation of the company:
1. Sitecore is purely a software company, leveraging services from qualified partners.
2. Sitecore's technological development is based on Microsoft’s .NET-platform.
3. Sitecore thinks and works globally.
Sitecore's management sees good prospects for the company’s continued growth:
- Prospects' and customers' recognition of requirements and opportunities is growing, increasing demand.
- The product range is gradually widening as a result of the intensified development effort.
- Over 10 Patents and patents applied for help protect the company’s Intellectual property.
- The market share in the individual regions and countries can be expanded through increased sales, based on a growing number of partners and the ongoing strengthening of the Sitecore organization in each market.
- The growing number of regions covered by Sitecore will strengthen sales.
- Finally, revenue from upgrades and maintenance is growing as a function of achieved and still increasing sales of licenses.
Management strives to take advantage of these opportunities, while still applying a disciplined control of the direction and pace of the growth.