Sitecore is a global software company that creates products to deliver the most relevant experience and content to customers at any moment of interaction and via any communications channel - the web, email, mobile, social and offline.
Sitecore is a leading provider in the customer experience management (CXM) market, offering the award-winning Customer Engagement Platform (CEP), which combines proven web content management and customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers.
The CEP is complemented by prebuilt Sitecore extensions for e-commerce, intranet, social and multisite management.
Global brands- including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, Microsoft, and Nestle- rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth.
Some 8000 certified Sitecore developers worldwide use Sitecore software for mission-critical solutions for more than 3000 customers, including some of the world’s largest companies as well as governments, associations, and educational institutions.
Sitecore’s product strategy is based on three cornerstones:
- Users want relevant information; not general information they need to filter or search through, but personalized information that directly addresses their needs.
- Users want immediate information. They are accustomed to having information at their fingertips very quickly and right when they need it.
- Users value predictive information. They like to be presented with information, products or offers even before they become aware that they have an interest in them.
Sitecore’s CEP delivers relevant, immediate and predictive information in response to the changing face of customer behavior and desire. Customers and users prefer to engage with companies and organizations that deliver on that expectation, rewarding them with repeat business and brand loyalty.
Rapidly Evolving Market
The market for simple and effective online tools used by businesses and organizations to communicate with their customers and users is booming. Businesses and organizations increasingly need solutions that help them conduct marketing activities, manage sales processes and perform follow-up analytics to evaluate activities and understand user behavior.
There is also a continuing gradual shift from mass marketing to individual customer engagement. Consumers and members increasingly expect personalized communication, including on the Internet.
Online, this requirement is expressed in various ways. There is a growing need for flexible and dynamic solutions that allow users to individualize their profiles or where the underlying system, through a sense-and-adapt approach, recognizes a user, combines the user’s current actions with already compiled knowledge and thereby creates an individualized profile and adapts the user experience automatically.
These developments mean that the Web Content Management (WCM) market is undergoing rapid change, and plays a central role in the much more comprehensive customer experience management (CXM) market.
Sitecore has a unique and strong technology position in this new competitive landscape. Since 2007, the company has been developing an effective, sophisticated and easy-to-use CXM solution based on a single string technology platform. Right from the start, the intention has been to provide a comprehensive platform rather than a system pieced together from a range of proprietary or acquired technologies.
The key competitive parameters of Sitecore’s products and services are as follows:
- Understanding the customer
- Strategic vision
- Patented technology innovation
- Focused product development
- Global reach
Recognition of Sitecore’s vision and strong product development as a prominent player in the CXM market is found in industry accolades from leading media and industry analyst organizations, including Stratecast|Frost & Sullivan 2012 Best Practices Award for Technology Innovation in Customer Engagement Platforms, Visionary in 2012 Gartner Magic Quadrant for CRM Multichannel Campaign Management, Leader in 2012 Gartner Magic Quadrant for Web Content Management, Software Magazine Software 500 ranking of the world’s largest software and service providers, and KMWorld’s 100 Companies that Matter in Knowledge Management.