A visionary technologist in the enterprise software arena, Darren Guarnaccia has deep expertise in customer experience management: the science and art of helping marketers to interact with customers in ways that move hearts, minds and purchase decisions. As Chief Strategy Officer at Sitecore, he has played a significant role in making Sitecore a “Magic Quadrant” player in the burgeoning $6 billion customer experience management market.
Darren recognizes that content is the currency of the modern marketer. He has a strong marketing and sales background, and a proven track record in developing and positioning new products. Darren leads Sitecore’s global strategy and corporate development functions, shaping the company’s products to meet ever-evolving requirements. His responsibilities include strategic planning and management, technical briefings with analysts, press, and major clients, mergers and acquisitions as well as strategic alliances.
Prior to joining Sitecore, Darren was VP of product marketing at RedDot - The Open Text Web Solutions Group, where he was instrumental in leading the company from a small start-up to a global web content management system (CMS) provider. He also has strong agency-side experience; Darren was chief technology officer at Whitehorse Studios, an interactive firm serving numerous Fortune 100 clients, and before that a director of eBusiness operations at Emerald Solutions, an eCommerce solutions firm. At Emerald Solutions, he managed a team of over 70 consultants generating in excess of $20 million in revenue.
Darren began his career as director of technology at Copper Mountain Trust/Crabbe Huson, a midsized financial company.
Darren received a Bachelor of Science degree in Computer Science from Oregon State University. On the weekends, he can be found running through the rolling hills of Oregon wine country or watching movies in his mancave.