AIIM on Professional Sports and Web Content Management

In the article Professional Sports and the Web: A Tale of Two Cities, AIIM covers how sports teams are increasingly using the web to expand and connect their fanbase.

Using Sitecore, the New Orleans Saints "have a WCM system that provides authoritative news and is a go-to resource for Saints fans, where they can purchase tickets, team paraphernalia, access multimedia (including video), interact with sports blogs, sign up for youth programs, and learn about literally every aspect of the team, including the performance and tryout schedule for the team’s cheerleading squad, the New Orleans SaintSations."

Read the full article.