CIO Australia Covers Sitecore MS Dynamics Integration

CIO Australia covers Sitecore’s news on integration with Microsoft Dynamics. According to John O’Donnell, Dynamics ISV architect evangelist, Microsoft, “Today’s marketers are tasked with understanding their customers’ needs and how to meet them at every step in the purchasing funnel.  Technology plays a critical role in helping marketers connect the dots between online and offline interactions. By enhancing the integration between Sitecore CMS and Microsoft Dynamics, marketer and sales teams can capture and mine customer and prospect intelligence to improve interactions that can ultimately lead to increased sales and brand affinity.”

Read the full article here.