CMSWire: The Relevance of Relevance

CMSWire discusses web engagement management perspectives and why it's crucial to use customer intelligence systems and analytics tools to deliver targeted, meaningful content across a variety of channels.

According to Darren Guarnaccia, VP Product Marketing, Sitecore: "Today’s analytics technologies that deal in aggregate, summary statistics are not sufficient for understanding customers as individuals. The next generation of customer intelligence tooling will need to provide instrumentation to record and measure a customer’s digital body language, and dynamically analyze a visitor’s needs and desires."

Read the full article here.