CMSWire: Why Website Personalization Matters

CMSWire , as part of its coverage on web engagement management (WEM) perspectives, explores why website personalization matters with Lars Birkholm Petersen of Sitecore. Lars discusses the best practices the online world can learn from offline retailers on real world application of personalization for customer satisfaction and acquisition.

From the article: "First we segment, then we tailor the experiences. Intelligently tailored experiences build trust and increase the probability of real dialog. Real dialog opens the conversational door and thus the door to a longer term relationship."

Read the full article here.