New CMS Serves Up Winning Results For Tennis Association

Chief Marketer, a media outlet where chief marketers go to make buying decisions, discusses how the Association of Tennis Professionals, the governing body of 62 tournaments in 32 countries—decided it needed to clarify its identity among tennis fans and solidify its digital efforts. By implementing Sitecore's CMS and a new online platform, ATP was able to launch and maintain multiple content-rich Websites and a mobile site, and an email marketing program that generated $4.5 million in ticket sales.

Read the article here.