Like Lunch, the Best Web Analytics Aren’t Free

Direct Marketing International magazine, providing global reach among international direct and interactive marketing professionals for over 30 years, covers why using free analytic tools for your site isn't always the best choice.

According to the blog, "While Google Analytics does offer valuable reporting on overall traffic statistics and tracking for your website, it suffers from issues common to many of the ‘page tag’ based hosted solutions. It’s also a victim of its own success and design.

There are several things to be aware of when considering free services like Google Analytics. It’s important to know not only what these services will tell you, but what they cannot as well."

Read the full article here.