EContent and CMSWire Cover the Release of the Sitecore Email Campaign Manager

Leading digital content and content management industry sites EcontentMag and CMSWire cover the release of the new Sitecore Email Campaign Manager.

EContent, which had previously named Sitecore one of the top 100 leaders in the digital content industry for 2007, 2008 and 2009, reviews the abilities provided by the Sitecore Email Campaign Manager to better understand customer interaction and gauge campaign ROI.

Read the EcontentMag article here.

CMSWire, having recognized Sitecore as a leader in web engagement management (WEM), reviews how the Email Campaign Manager ties web content management, CRM and WEM into a customer engagement solution.

According to the article, "Sitecore's answer is to make email meaningful and personally relevant to customers, get them to open it. This brings us to thinking of email less from a technology perspective, but more from a vision behind email campaign management standpoint."

Read the CMSWire article here.