Google Buzz and your business: Customer engagement tool or colossal flop?

MyCustomer.com, which aims to deliver topical, practical content to CRM and customer management professionals in business, features insight from Darren Guarnaccia, VP of Product Marketing for Sitecore on the recent controversial launch of Google Buzz.

Says Guarnaccia, "The real value of Twitter and Facebook is their network. It’s Metcalfe’s law, which states that the value of a network correlates to the number of connected users in that network. It is doubtful Google will draw these entrenched crowds away from these two establish players, with their strong, preexisting networks."

Read the full article here.