New E-Commerce Platform from Sitecore

KMWorld reports on Sitecore’s new E-Commerce Platform. The news brief reports, “Built on the .NET foundation of Sitecore’s CMS, the platform offers a wide range of functionality integrated with powerful marketing automation features and designed for business users. Unlike traditional e-commerce solutions that offer limited Web capabilities and sacrifice buyer engagement, Sitecore provides a Web experience that is more personalized based on a site visitor’s profile and order history.”

Read the news brief here.