Sitecore Integrates Microsoft Dynamics CRM

KMWorld reports on Sitecore’s enhanced integration with Microsoft Dynamics CRM. The article notes that “the move gives organizations the opportunity to blend prospect and customer data stored in the Microsoft Dynamics CRM system with real-time insights on Web interactions via Sitecore CMS. It further enables marketers to provide more targeted and meaningful customer experiences, while giving sales the insight needed to more effectively nurture prospective customers.”

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