NetImperative Covers Sitecore Digital Trendspot 2010

NetImperative, a business intelligence resource for digital media and marketing managers, reports on the Sitecore-hosted event, Digital Trendspot and shares key insights from guest speakers including Mick MacComascaigh, research director for Gartner Research.

From the report, "The recurrent message from the conference was that WCM is no longer a stand alone concept but a whole solution landscape. In order to engage with online customers marketers must live in the online world, be familiar with the online places where their customers go and understand the importance of econometrics and expert web analytics."

Read the full report here.