Social CRM: 4 Steps for a Successful Strategy

Silicon.com, the UK's leading online publication for senior IT and decision-makers in technology, discusses four steps for a successful strategy with Social CRM, and interviews Tony Lee of INTO on how they use their Sitecore site as an essential component of their digital engagement with customers.

From the article: "[INTO] spent about nine months planning its own social CRM strategy before unleashing it in March to coincide with the relaunch of its website. The organisation employs Sitecore's Web CMS tools to co-ordinate social and other marketing activities and to analyse and compare the effectiveness of campaigns in different regions."

Read the full article here.