Website Magazine: Integrate Email with Customer Actions

Website Magazine, which focuses on the business of running a website for website owners and Internet professionals, explores the capabilities of the recently released Sitecore Email Campaign Manager to integrate customer actions on your site.

According to the article, the Email Campaign Manager "makes it possible to map customers in a CRM system to the actual customers opening e-mails and visiting your website or accessing the Web from their mobile phones."

Read the full article here.