CIO Profile: EasyJet's Trevor Didcock on his IT strategy

CIO UK interviews Sitecore customer EasyJet on the company’s use of technology to better serve customers. EasyJet CIO, Trevor Didcock, discusses how he is accessing how the airline delivers disruption information to travellers as well as examining the possibility of allowing them to check in using mobile devices. Furthermore, he mentions the use of Sitecore’s software will improve personalized marketing.

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