Sitecore Releases Customer Engagement Platform

EContent Magazine highlight’s Sitecore’s Customer Engagement Platorm in its blog. Darren Guarnaccia, SVP of Sitecore product marketing is quoted, “Sitecore is the first vendor to focus in on qualitative metrics as most analytics tools focus on quantity. Our solution is all about the quality of incoming leads. Marketers have reams of data from all the various channels, they’ve got data buried in dark corners of their company, what they don’t have an actionable picture of the customer.”

Read the full article here.