FedEx Targets Tennis Fans Through ATP PC, Mobile Web Sites

Mobile Marketer, the news leader in mobile marketing, media and commerce, highlights Sitecore customer, the Association of Tennis Professionals (ATP), in a feature story on the tennis association’s use of Sitecore’s CMS to target tennis fans through PC and mobile websites.  FedEx Corp. is sponsoring a portal within the ATP’s website that is also accessible via its various mobile properties.

Read the full article here.