Mar 14, 2006 | Europe
The Glossy World of Sanoma Editors has chosen for Sitecore as primary content management platform for the design of her new online B2B portal. The purpose of the site is to give a matrix search tool, with which visitors can see clear which titles satisfy to their objectives, target group and/or (special) advertise wishes. Moreover e-mail marketing is used to inform the target group.
The website, www.theglossyworld.com stands for a joined power of eight strong glossy brands: Beau Monde, Celebrity, Cosmopolitan, Hotel & Lodge, Living, Marie Claire, New, Nouveau. Together they sold more then 600.000 magazines, with a range of more then 1,1 million women of 18+.
The Glossy World gives advertisers access to the interactive world of glossy women and all her knowledge and range. Therefore they develop media products within her portfolio. The chosen goal can be realised in many ways.
The site was delivered by Sitecore Solutionm Partner Lectric in the Netherlands
Sanoma Editors publishes 75 magazines and is established in Hoofddorp. Sanoma Editors is one of the most creative employers in the Netherlands in the sector ‘infotainment’. They publish useful information in a relaxing manner. It’s not only about magazines anymore. Sanoma Editors offers her clients also sites, events en products, because the titles became reliable brands.
The Glossy World