In this one day FREE seminar, join our keynote speaker Richard Zwicky, for a special presentation on how you can engage with your customers online. The Co-operator’s Group, a Sitecore customer, will also be sharing their experiences on their current website success.

Sitecore Activity

Darren Guarnaccia, Sitecore’s SVP of Product Marketing, will provide insights and discussion on the world of digital marketing.  Kerri Jankelow, the Director of Sitecore Canada, will then showcase the new Sitecore 6.5: The Customer Engagement Platform

Description

Today, customers and prospects are in control of the conversation they want to have with you. They also have multiple channels that they can use to do so.  Are your website and marketing capabilities nimble enough to handle it all?

Now it’s possible to engage in 1-to-1 conversations with individual customers, across any channel, and move the conversation forward for measurable business results.

In one day see how digital marketing solutions can help:

•   Put your website at the center of your digital marketing strategy
•   Create effective campaigns to increase site traffic & improve conversion rates
•   Optimize lead nurturing efforts
•   Deliver painless reporting on campaign results, visitor behavior & channel performance

Keynote Speaker:

Richard Zwicky has been working with businesses online since the late 1990s. The author of multiple patents, and patents-pending, he has expertise across most areas of search technology and online marketing. Today, Richard is a Director and strategic advisor to multiple companies spanning the fields of marketing, technology, retail, and media. He also provides assistance to firms with patent and IP reviews, and of course, digital strategy.

• , a Sitecore customer, share their experiences on their current website success
• Darren Guarnaccia, Sitecore’s SVP of Product Marketing, for insights and discussion on the world of digital marketing

 Who Should Attend?

• Chief Marketing Officers
• Marketing Directors/Managers
• Marketing Specialists/Coordinators
• Digital/Internet Strategists
• Online Channel Managers
• Customer Experience Managers

Seating is limited. Register early to guarantee your spot!