Denmark’s Largest Film Site Wins Sitecore’s Prestigious Denmark Site of the Year Award Lauded For Use of CMS Technology That Led to Increased Site Traffic, Sponsorships and Revenue

San Francisco and Copenhagen, August 20, 2009 – Sitecore, the leading provider of .NET Web Content Management System (CMS) software, today announced that has been named the Denmark Sitecore Site of the Year., owned by Nordisk Film and CinemaxX, has deployed Sitecore’s Web CMS solution to create a strong brand, increase site visitors and maximize revenue. is now ranked as the top websites in Denmark for watching, rating and debating movies. In addition, site visitors can now buy movie theater tickets online from Nordisk Film and CinemaxX movie theaters across Denmark.

Sitecore’s Site of the Year contest recognizes customers who have leveraged Sitecore’s technology to develop the most outstanding websites. Sitecore’s partners and customers submitted nominations on organizations that have implemented Sitecore’s CMS to deliver more effective business processes and advanced their online strategies. The Sitecore judges considered creativity, integration with rich data sources and applications, ability to educate, motivate an action and the overall user experience. worked with Sitecore partner, Netmester, to build several creative elements into the site with extensive use of Web 2.0 technology including, “iTunes like” browsing of movies, advanced display of images and integration with several online ticket booking applications. Sitecore’s advanced search capabilities give site editors the ability to automatically generate tags for directors and actors when writing online content for new movies.  Furthermore, e-commerce has been seamlessly integrated with Sitecore to allow site visitors to buy theater tickets online, and will soon be extended with an online store, allowing visitors to purchase movie merchandise.

“Our new site has been very well received by the users, and exceeded our expectations both in terms of visitors as well as our revenue goals,” said Christian Lund, CEO,

“This award is further validation of our hard work to make one of the few sites that have been able to break into the top thirty most visited Danish sites” said Niels Ebbesen, CEO, Netmester. “We chose Sitecore’s CMS based on its reliability, performance and scalability, as well as its strong market reputation.”

In addition to the Denmark Sitecore Site of the Year winner, the finalists in 5 categories are:

Best Public Site: Danish Ministry of Education
Site by 1508

Best Non-Profit Site: Scleroseforeningen
Site by Creuna and implemented by Spring Company

Best Intranet: ISS Facility Services Denmark
Site by Dansk Internet Selskab A/S

Best Portal and Search Site: EDB Priser
Site by Alpha Solutions A/S

Best Travel Site: Copenhagen Metro System
Site by Creuna

“Each year we continue to be impressed with the effective use of Sitecore’s technology to improve business processes and further advance Web strategies,” said Thomas G. Andersen, Director, Sitecore Denmark. “This year’s winner and finalists underscore the growing use of CMS technology to reach audiences in all market sectors. By leveraging Sitecore’s CMS and our partners’ design expertise, and the other finalists have exceeded their business and marketing goals in new and effective ways, and we are proud to help them drive continued success.”

The Sitecore Site of the Year contest is divided into four regions, comprising International, Denmark, UK, and North America.

About Sitecore

Sitecore’s Web Content Management System (CMS) and portal software solutions enable companies to deliver compelling web experiences. Sitecore’s award-winning CMS software makes it easy for businesses to create and update dynamic, full-featured Web sites of all types. Sitecore’s industry leading flexibility and scalability allows companies to better leverage their content, improve customer experience and drive business growth.

Thousands of public and private organizations, including national governments and Fortune 500 companies utilize Sitecore solutions for their websites. These organizations have created and now manage more than 20,000 dynamic websites with Sitecore including Microsoft, Sara Lee, Siemens, Toshiba, Omni Hotels, Computer Associates, ISS and Atlanta Falcons.

About is the largest website dedicated to movies in Denmark. The site offers high quality information, trailers and reviews on all up-coming movies as well as the classics. Users can debate and review movies as well as buy movie theater tickets on-line to Nordisk Film and CinemaxX theaters – the two largest movie theater chains in Denmark.

About Netmester

Netmester has been a Sitecore partner since 2003 and specializes in innovative and exciting websites utilizing web 2.0 technology for involvement, personalization and visual appearance.

Netmester has been involved in some of the largest websites in Denmark during the last 10 years.


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