Sitecore Recognizes Excellence in Web Strategies and Digital Marketing Campaigns

San Francisco, CA June 19, 2012 – Sitecore today announced the 2012 Site of the Year winners across several countries. This year’s winners from Australia, Austria, Belgium, Finland, Germany, Hong Kong, Hungary, The Netherlands, New Zealand, Switzerland and Sweden, relied on Sitecore’s software to drive Web campaigns and digital marketing strategies to meet business goals, representing excellence across verticals and business applications. 

Each year Sitecore’s Site of the Year awards recognize organizations that leverage Sitecore’s technology to develop an outstanding Web presence and to deliver engaging digital experiences that increase marketing performance.

The Sitecore Site of the Year winners were selected based on each company’s use of Sitecore’s Web Content Management System (CMS) and Digital Marketing System to deliver more effective business processes. The Sitecore judges considered creativity, integration with applications, overall site visitor experience and the ability to educate, inform and motivate an action.

This year’s overall winners are:

Aloys F. Dornbracht GmbH & Co. KG: Dornbracht represents the highest quality of manufacturing, progressive production and innovative design. The company looked to Sitecore to help them increase brand awareness and online engagement. Sitecore Solution Partner, comspace, customized the Sitecore platform to integrate a worldwide online-request management via SharePoint and an XML-integration to upload data from Dornbracht proprietary catalog with more than 2400 products. A retailer search with connection to its CRM system was developed as well as integration with Google Maps.

Cricket Australia – Big Bash League: Using Sitecore’s software, Cricket Australia rapidly built and launched a digital presence for its new league, resulting in more than 3 million page views and increased fan engagement.  Working with Sitecore partner, Reactive, native iPhone and Android applications were developed – pulling in news and data from Sitecore’s CMS. The iPhone app has over 84,000 downloads and during the season was 4th in the App Store for free Sports apps. Furthermore, Cricket Australia is experiencing higher than expected conversion rates.

C1000: C1000 is a supermarket chain with more than 400 franchises in the Netherlands. Working with partner eFocus, Sitecore’s Web content management system was used to launch the website with an iPhone, Android and iPad app and integrated into the company’s email campaigns. The result is a consistent brand experience across in-store, online and mobile channels.

Carnation Group: A Sitecore partner, Carnation Group provides digital creative solutions with services including ideation, design, development, coding, research, planning, measurement and optimization. Implementing Sitecore’s software on the Carnation Group website, the firm launched a new Web presence with enhanced SEO, mobile optimization and integration of social media channels. The enhanced website visitor experience has increased traffic and engagement, while saving time and resources for the Carnation team in managing and updating the website content.

In addition to the Sitecore Site of the Year overall winners, the following companies are category winners within four regions:   

Category Winners in the DACH Region

Best Sports and Entertainment Site
Atomic GmbH
www.atomic.com
Partner: ecx international AG

Best Professional, Business, and Services Site
SGS S.A.
www.sgs.com
Partner: Nemetos GmbH Switzerland

Best Finance Site
Swiss & Global Asset Management
www.swissglobal-am.com
Partner: Unic AG

Category winners in Australia/New Zealand:

Best Federal Government Site
Australian Army - Department of Defence
www.army.gov.au
Partner: Deloitte

Best State Government Site
Tourism Victoria
www.visitvictoria.com
Partner: Next Digital

Best Financial Services Site
AustralianSuper
www.australiansuper.com
Partner: Deloitte

Best Education Site
Chisholm Institute
www.chisholm.edu.au 
Partner: Reactive

People’s Choice Award
Cricket Australia – Big Bash League
www.bigbash.com.au
Partner: Reactive

Best Entertainment Site
Village Roadshow Limited – MovieWorld
http://movieworld.myfun.com.au
Partner: BlueArc

Best Azure Site
Australian National Maritime Museum – AQUA
http://www.anmm.gov.au/site/page.cfm
Partner: Reactive

Best Social/Community Site
Defence Alumni Network
www.dan.gov.au
Partner: Visual Jazz

Best eCommerce Site
Tyreright
www.tyreright.com.au
Partner: Switch I.T.

Category Winners in The Netherlands:

Best Education Site
Windesheim University of Applied Sciences
www.windesheim.nl
Partner: IQuality BV

Best Sports Site
Willem II
www.willem-ii.nl
Partner: Estate Internet

Best Tourism Site
Nu.Hier.Noord-Holland
www.noord-holland.com
Partner: Maxd'Oro B.V.

Best Healthcare Site
TRM Oncology
www.trmoncology.com
Partner: Remotion Group

Best Manufacturing Site
Damen Shipyards
www.damen.nl
www.damenservices.com
Partner: Iquality BV

Best Insurance / Financial Site
DELA
www.dela.nl
Partner: eFocus

Best Technology Site
ORTEC
www.ortec.nl
Partner: Colours

Best Business Services Site
SRA
www.sra.nl
Partner: Evident Interactive

Best Energy Site
Eneco
www.eneco.nl
Partner: Colours

Best Real Estate Site
Destil
www.destil.nl
Partner: Estate Internet

Category Winners in the International Region:

Best User Experience Site
Shurgard Europe
www.shurgard.eu
Partner: LBi Belgium         

Best Education Site
Van IN
www.vanin.be
Partner: Cegeka                                        

Best Media site
Primedia Broadcasting (PTY) LTD
www.ewn.co.za
Partner: New Media Labs

Best Ecommerce Site
Makroshop
www.makroshop.be
Partner: The Reference

About Sitecore

Sitecore redefines how organizations engage with audiences, powering compelling experiences that sense and adapt to visitors both online and in-person.

Sitecore’s leading Content Management System software is the first to cohesively integrate with marketing automation, intranet portal, e-commerce, web optimization, social media and campaign management technologies. This broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and digital  business strategy. Businesses can now easily identify, serve and convert new customers with Sitecore’s Digital Marketing System, part of its encompassing Customer Engagement Platform.

Thousands of public and private organizations have created and now manage more than 32,000 dynamic websites with Sitecore including Carnival Cruise Lines, Colliers International, Comcast, Heineken, Microsoft, Nestlé, Royal Navy, Visa Europe and Verizon.

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