Sitecore Press Releases

Sitecore and Brightcove Partner to Give Marketers a More Efficient Way to Add Online Video to Web Campaigns

Thu, 17 May 2012 00:00:00 -0700

San Francisco, CA – May 17, 2012 – Sitecore today announced it has partnered with Brightcove, a leading global provider of cloud content services, to launch new online video capabilities that help marketers increase website traffic and strengthen digital marketing campaigns. The new Brightcove Video Cloud Connect for Sitecore, developed in partnership with Agency Oasis, enables customers to sort, manage and publish video assets directly from Sitecore’s Web Content Management System (CMS), using the Video Cloud online video platform.

XO Group Inc., formerly The Knot Inc., is a lifestage media and technology company connecting engaged couples, newlyweds, and first-time parents with community, products, and inspiration. “We are excited by the promise of the Brightcove Video connector for Sitecore,” said Dave Walters,vice president of technology solutions for XO Group. “By integrating the two solutions, we will be able to more seamlessly incorporate high-quality video into our content-rich brand websites, providing an even richer user experience for our consumer. The use of one interface, instead of switching back and forth between multiple systems, will allow it to be done faster and more efficiently. This is important for our organization as it will give our brand and editorial teams more time to focus on audience engagement rather than on the technical aspects of video integration.”

The Brightcove Video Cloud Connect for Sitecore makes it easier and more efficient to deliver high-quality, interactive online video viewing experiences to websites and for marketing campaigns. Dynamically integrating video is a key element in increasing search engine optimization and deepening user engagement. With the Video Cloud Connect, adding video assets becomes a natural extension of managing and publishing Web content.

Agency Oasis, one of Sitecore’s first integration partners in North America, has deep expertise in implementing the most sophisticated and complex Sitecore software integrations. Furthermore, the firm’s expertise in leveraging Brightcove’s Video Cloud to support video initiatives, across their customer base, made them a natural fit to develop the Brightcove Video Cloud Connect for Sitecore.

“This is an exciting partnership that makes it easy for marketers to execute impactful video campaigns more efficiently, as well as take advantage of the market-leading online video platform with Sitecore’s Web content management system in a fully integrated way,” said Chris Johnston, director of technology partnerships at Brightcove.”

Additionally, expanding the audience reach of video content can be accelerated through advanced social sharing tools for Facebook and Twitter. Organizations have the ability to embed video players directly onto a Facebook page or other social networking sites. Examples of the new features include:

Save Video Cloud account credentials within Sitecore CMS settings
Browse Video Cloud Library
Edit metadata of existing videos
Upload any video type
Create and edit playlists
Easily publish videos on Web pages
Enable and monitor Sitecore analytics and engagement

“Online video empowers marketers to expand audience reach and strengthen customer engagement, and provides better Web search results and open rates on email campaigns,” said Darren Guarnaccia, senior vice president, product marketing, Sitecore. “By integrating Brightcove Video Cloud with our CMS we are giving organizations the ability to deliver a richer Web experience without adding additional resources and time. Several of our customers have already experienced significant increases in sales and market efforts by adding online video.”

About Agency Oasis
Agency Oasis is a full service digital marketing agency that specializes in interactive marketing campaigns, website design, and website development. In addition, the Interactive Agency is a leading integrator of digital marketing technology platforms such as the Sitecore Content Management System and the Brightcove Video Cloud. Founded in 2001, Agency Oasis is headquartered in Boston and maintains offices in New York and San Francisco. The company works with a robust roster of global brands to support enterprise-level websites and complex digital marketing campaigns that require international reach.

Oasis was one of the first integration partners for both Brightcove and Sitecore in North America. Additionally, with two Sitecore MVPs on staff and a deep bench of Sitecore Certified developers, Agency Oasis is often called on to implement many of the more sophisticated and complex Sitecore assignments. With over 50 completed integrations, the agency’s experience spans Retail, Financial Services, Professional Services, Software, and Healthcare industries.

For more information, please visit www.agencyoasis.com

About Brightcove

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, provides a family of products used to publish and distribute the world’s professional digital media. The company’s products include Brightcove Video Cloud, the market-leading online video platform, and Brightcove App Cloud, a pioneering content app platform. More than 4,200 customers in over 50 countries rely on Video Cloud to build and operate media experiences across PCs, smartphones, tablets and connected TVs. For more information, visit http://www.brightcove.com.

About Sitecore

Sitecore redefines how organizations engage with audiences, powering compelling experiences that sense and adapt to visitors both online and in-person.

Sitecore’s leading Content Management System software is the first to cohesively integrate with marketing automation, intranet portal, e-commerce, web optimization, social media and campaign management technologies. This broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and digital business strategy. Businesses can now easily identify, serve and convert new customers with Sitecore’s Digital Marketing System, part of its encompassing Customer Engagement Platform.

This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's Filings with the Securities and Exchange Commission, including its most recent quarterly report on form 10-Q. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.

Sitecore and Telligent Help Marketers Build Stronger Brand Experiences and Engagement

Tue, 08 May 2012 00:00:00 -0700

San Francisco, CA – May 8, 2012 – Sitecore today launched an advanced community management solution that goes beyond traditional Web content management capabilities to reduce the time and cost of creating and maintaining unique customer experiences through social engagement. Developed in partnership with Telligent, the Sitecore Community Solution Accelerator helps marketers better understand customer needs, increase brand awareness, leverage word of mouth, and build a powerful social ecosystem to increase sales revenues.

Kalmbach Publishing Company, a Sitecore and Telligent customer, produces magazines, special-interest publications and maintains close to thirty websites. “The use of our Web Content Management System has evolved in the last two years from facilitating the traditional browsing model of a consumer viewing Web pages and participating within our discussion boards – to a WCM that needs to deliver content heterogeneously with social features wired in effortlessly,” said Wade Elmblad, manager, online publishing, Kalmbach Publishing Co. “Having the engineering capabilities to develop social touch points into a WCM can facilitate both an effective use of our internal resources and at the same time create a rich and valuable social brand experience for our customers.”

The Sitecore Community Solution Accelerator offers marketers a more seamless way to manage and blend owned and earned media. Digital marketing strategies and campaigns become more conversational and informative by combining social media applications and Web Content Management, seamlessly within an organization’s website. Furthermore, customer acquisition is improved by providing user generated content to guide in the research and buying lifecycle process.

Peer recommendations through social sharing features on Facebook and Twitter, as well as blogging, friending and following, provide conversation points and help drive qualified traffic to product pages. In addition, integration with multiple customer interaction channels including CRM systems and mobile applications provide a holistic view of the complete customer experience.

Additional benefits include:

Build stronger relationships between prospects, customers, channels, influencers, and brand – fosters brand advocacy
Gain more insight into how customers are using products and services
Enhance your brand by allowing executives and thought leaders to publicly publish content around products, services and trends

“Social networking is transforming the marketing profession and marketers have an opportunity to rethink how to engage prospects, customers and partners in communication,” said Wendy Gibson, CMO, Telligent. “Social media has become the foundation of the buying lifecycle and companies need new capabilities to support this evolving sales and marketing model. Sitecore Community Accelerator enables companies to easily manage ‘buying conversations’ and build customer relationships on their website by creating a social experience that customers now expect from brands.”

Join Sitecore and Telligent for a discussion on May 8 at 10:00 a.m. ET to learn more about creating and maintaining unique customer experiences through social engagement. To participate follow #SitecoreCSA on Twitter.

About Sitecore

Sitecore redefines how organizations engage with audiences, powering compelling experiences that sense and adapt to visitors both online and in-person.

Sitecore’s leading Content Management System software is the first to cohesively integrate with marketing automation, intranet portal, e-commerce, web optimization, social media and campaign management technologies. This broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and digital business strategy. Businesses can now easily identify, serve and convert new customers with Sitecore’s Digital Marketing System, part of its encompassing Customer Engagement Platform.

Thousands of public and private organizations have created and now manage more than 32,000 -dynamic websites with Sitecore including CA Technologies, Colliers International, Comcast, Heineken, Microsoft, Nestlé, Royal Navy, The Knot, TOP-TOY, Visa Europe and Verizon.

Sitecore Breaks Down Silos Between Web and Print Worlds

Mon, 30 Apr 2012 13:08:00 -0700

San Francisco, CA – April 30, 2012 – Sitecore today announced availability of its new technology that enables marketers and Web designers to utilize Sitecore’s Web platform as a central hub for all Adobe InDesign content including document layouts and settings. Sitecore Adaptive Print Studio brings together print and Web design teams to deliver more dynamic, personalized, customer-facing print media including annual reports, whitepapers, data sheets, brochures, catalogs and magazines.

“With Adaptive Print Studio we can now manage the entire Web and print process for our annual product catalog in less time and with fewer resources,” said Don Costello, manager of ecommerce, Uponor. “Product managers can update the catalog daily and get it into review cycles weeks prior to print production, proving a significant time and cost savings. In fact, we are looking at cutting down catalog production time from more than two-hundred days to less than twenty days. It’s changing the way we do business.”

Adaptive Print Studio works as plug-in to Adobe InDesign providing online access to work queue and the ability to pull content from Sitecore’s Content Management System (CMS) directly into InDesign. It brings rich content management capabilities to print designs in the InDesign and InCopy products, including team collaboration, multi-lingual management, security and workflow control and dynamic document delivery. Furthermore, Sitecore Adaptive Print Studio gives non-designers within marketing, sales, service and HR departments the freedom to customize PDF’s and print products from layout to publish.

“The design and print production of marketing materials takes up about 30 percent of a marketer’s budget and a significant amount of time is wasted because content creators rely on designers for layout and print needs,” said Darren Guarnaccia, senior vice president, product marketing, Sitecore. “Adaptive Print Studio gives marketing departments the freedom and flexibility to create professional PDFs and print collateral. The product is based on true collaboration, because the advanced features of Sitecore’s CMS such as workflows, drag and drop content, language management and security settings can also be used for print projects.”

Adaptive Print Studio brings the rich content management and digital marketing functionality marketers rely on for the Web, to print content. Benefits include:

Deliver targeted print content in real-time and connect customer behavior to online content and campaigns
Gain control of print content and shorten production time for print assets
Edit and create brochures and other print materials with no Adobe InDesign knowledge required
Reduce review cycles and faster time-to-market for printed collateral
Publish to any channel quickly and easily

Connect with the Sitecore Community.

About Sitecore
Sitecore redefines how organizations engage with audiences, powering compelling experiences that sense and adapt to visitors both online and in-person.

Sitecore’s leading Content Management System software is the first to cohesively integrate with marketing automation, intranet portal, e-commerce, web optimization, social media and campaign management technologies. This broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and digital business strategy. Businesses can now easily identify, serve and convert new customers with Sitecore’s Digital Marketing System, part of its encompassing Customer Engagement Platform.

Thousands of public and private organizations have created and now manage more than 32,000 dynamic websites with Sitecore including ATP World Tour, CA Technologies, Comcast, Heineken, Microsoft, Nestlé, Royal Navy, The Knot, TOP-TOY, Visa Europe and Verizon.

Sitecore Recognizes Exceptional Technical Community Leaders From Around the World

Tue, 10 Apr 2012 09:14:00 -0700

San Francisco – April 10, 2012 – Sitecore today announced the 2011 Sitecore Most Valuable Professionals (MVPs). The program recognizes exceptional technical community leaders who serve as catalysts for change and innovation.

Sitecore MVPs voluntarily share their passion and commitment to Web technology and encourage the objective exchange of knowledge .The Sitecore MVP Award celebrates the most active Sitecore community members from around the world who provide invaluable contributions by solving problems and discovering new ways to transform technology. The program offers MVPs a number of benefits including access to technical resources such as alpha versions of Sitecore software, first release modules and full access to the Sitecore Developer Network and download section, and invitations to major events.

“MVPs are technology experts who inspire others to learn and grow through active participation in the Sitecore technical community,” said Lars Nielsen, senior vice president, technical marketing, Sitecore. “MVPs are not just about evangelizing Sitecore. They are passionate about improving technology and driving innovation and sharing their knowledge and real-world experiences at user groups, on blogs and on social channels. This year’s prestigious list represents individuals who share the same passion for technology and a willingness to help others innovate and advance the use of Web technology. It’s my pleasure to recognize their demonstrated commitment to the technology community worldwide.”

For 2011, fifty-two outstanding individuals were selected to be members of the program and honored with a Sitecore Most Valuable Professional (MVP) Award and are as follows:

Adam Najmanowicz Cognifide

Alan Gallauresi NavigationArts

Alexander Pfandt Digitaria, a JWT Company

Alistair Deneys Next Digital

Amanda Shiga Non-linear creations

Anders Dryer Created

Andrew King WEtap Media

Andy Uzick FMC Technologies

Aren Cambre Southern Methodist University

Arend van de Beek Suneco

Atsuo Aoki Nextscape

Barend van der Hout eFocus

Ben Golden Aware Web Solutions

Brent McLean Paragon Consulting

Brian Beckham Brainjocks

Charlie Turano Hedgehog Development

Chris Williams Cyberplex/CX Interactive

Colin te Kemple Consultant

Daniel DeLay Velir

Daniel Tobner ecx.io austria GmbH

Eric Leong Avanade

Eric Nordberg Aware Web Solutions

Eric Briand Ergonet

Gabriel Boys Velir

Glen McInnis Non-linear creations

Jakob Leander Avanade Denmark

Jason Hedlund Aware Web Solutions

Jens Mikkelson Inmento Solutions

Jeroen Speldekamp Suneco

Joacim Schiodtz Cabana

Karina Apostolides Endava

Keiichi Hashimoto Sigma Consulting

Kern Nightingale Herskind Limited

Klaus Petersen Alpha Solutions

Lars Erhardsen CometPeople

Mark Ursino Agency Oasis

Matt Hovany The Revere Group

Max Teo Wee Kwang Avanade

Mike Edwards Eduserv

Nick Hills True Clarity

Nick Wesselman Hanson Dodge Creative

Paul Caponetti Verndale

Peter Iuvara mindSHIFT

Remco van Toor iQuality

Richard Hauer 5 Limes

Robert Jongkind eFocus

Roger Norrlén Mogul

Sean Kearney Hedgehog Development

Sebastian Winslow Codehouse

Thomas Eldblom Pentia

Troy Lüchinger Namics

Vincent van Middendorp Evident

Sitecore MVP nominees undergo an evaluation process based on each nominee’s technical expertise and voluntary community involvement over the past year. All the nominations were reviewed by an independent panel of Sitecore employees from technical, product marketing and executive roles. The panel considers the quality, quantity, and level of impact of the nominees’ contributions, in the areas of general technical advocacy, input via blogs and forums and content development.

Sitecore has more than 4,500 certified developers, and more than 10,000 active community participants.

About Sitecore
Sitecore redefines how organizations engage with audiences, powering compelling experiences that sense and adapt to visitors both online and in-person.

Sitecore’s leading Content Management System software is the first to cohesively integrate with marketing automation, intranet portal, e-commerce, web optimization, social media and campaign management technologies. This broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and digital business strategy. Businesses can now easily identify, serve and convert new customers with Sitecore’s Digital Marketing System, part of its encompassing Customer Engagement Platform.

Thousands of public and private organizations have created and now manage more than 32,000 dynamic websites with Sitecore including ATP World Tour, CA Technologies, Comcast, EasyJet, Lloyd’s of London, Heineken, Microsoft, Omni Hotels, Siemens, The Knot, Thomas Cook, Verizon and Visa Europe.