Sitecore Webinars

Unlock the Business Value of Mobile Web Content Optimisation Webinar (Australian Time Zone)

Tue, 12 Jun 2012 10:00:00 -0700

Despite the steady increase in adoption of mobile web access, recent findings from Aberdeen's research indicate that more than half of surveyed companies are still challenged with adapting their content for the mobile web. Furthermore, they are committing resources to this challenge in order to capture the deeper levels of end-user engagement that well-designed mobile websites make possible.

This interactive webinar will highlight the increased improvements in end-user satisfaction enabled by mobile web content optimisation, and describe key success factors for building mobile websites that delight end-users while positively impacting key mobile web performance metrics.

Hear from Andrew Borg, Sr. Research Analyst at Aberdeen Group, for analysis of their latest research into mobile content optimisation, followed by a live panel discussion by experts from leading Web Content Management System provider, Sitecore and digital agencies, Reading Room, Next Digital and Reactive. This is your opportunity to have all your mobile website questions answered!

From Mass Marketing to Personalization: Tools and Techniques for Creating Meaningful Messages (North American time zones)

Wed, 06 Jun 2012 14:00:00 -0700

In the rush to embrace social media, Web 2.0, and other popular concepts, traditional marketing tends to get lost in the shuffle. Yet the psychological triggers that work in mass marketing are the same as those used on a one-to-one basis with your customers.

Using the latest software suites, we can now create custom-tailored messages and online content for thousands of potential customers - even while they are still visiting our website. And we can later use data collected in the online environment to create effective off-line marketing campaigns.

This webinar will show how to:

Take advantage of the paradigm shift from demographics to behavior
Focus on your conversion rate, without being seduced by buzz words
Discover the difference between customization and personalization
Build personas into your interactive marketing tools
Use behavior tracking to create meaningful cross-channel personalization

Introducing Brightcove Video Cloud Connect for Sitecore (North American time zones)

Wed, 30 May 2012 14:00:00 -0700

Brand marketers realize great results when using video to engage their customers: from building awareness to evaluating products to establishing loyalty to their brand.

Sitecore publishers who want to include smooth video playback, regardless of device, can use the Brightcove Video Cloud Connect to quickly and easily upload, manage and display video on your website. Originally built by Agency Oasis, and now available on the Sitecore Developer Network, this turn-key integration allows you to publish video to your website using your existing publishing workflow.

Join Sitecore and Brightcove on Wednesday, May 30 at 2pm ET for an exclusive webinar where you will learn:

Video is a powerful content type that can deepen engagement with website visitors, drive action on your site and improve your ranking in search engine results.
Brightcove Video Cloud Connect allows you to easily incorporate video into your existing publishing workflow
Leverage Brightcove's industry leading ingestion, transcoding and publishing tools without leaving the Sitecore interface.
Publish video content on your website that delivers smooth playback on Android and iOS devices.

From Mass Marketing to Personalisation: Tools and Techniques for Creating Meaningful Messages (European time zones)

Tue, 29 May 2012 15:00:00 -0700

This webinar will show how to:

Take advantage of the paradigm shift from demographics to behavior
Focus on your conversion rate, without being seduced by buzz words
Discover the difference between customization and personalisation
Build personas into your interactive marketing tools
Use behavior tracking to create meaningful cross-channel personalisation

From Mass Marketing to Personalisation: Tools and Techniques for Creating Meaningful Messages (Australian time zones)

Tue, 22 May 2012 11:00:00 -0700

This webinar will show how to:

Take advantage of the paradigm shift from demographics to behavior
Focus on your conversion rate, without being seduced by buzz words
Discover the difference between customization and personalization
Build personas into your interactive marketing tools
Use behavior tracking to create meaningful cross-channel personalization

Unlocking the Business Value of Mobile Web Content Optimization

Thu, 03 May 2012 14:00:00 -0700

Despite the steady increase in adoption of mobile marketing, recent findings from Aberdeen's research indicate that more than half of surveyed companies are still challenged with adapting their marketing content for the mobile web. Furthermore, they are committing resources to this challenge in order to capture the performance benefits of solving this problem.

This interactive webinar, led by Andrew Borg, Research Director at Aberdeen Group, will highlight the business impact of mobile web content optimization, and describe key success factors for building mobile websites that delight customers while contributing to top-line revenue results.

The webinar will wrap up with a case study from PixelMEDIA, who will review the successful content adaptation of the business/technology company, Logica, for their mobile sites.

Stop the Random Acts of Marketing: How to Engage with Consistency by Integrating Your Marketing Channels

Tue, 24 Apr 2012 11:00:00 -0700

In this webinar, take a closer look at how the latest advances in marketing channel integration are making it easier than ever to create progressive, personalized engagement with each of your prospects. See how analytics data, once held prisoner by incompatible marketing tools, can now be merged and analyzed in new ways to make consistent engagement possible. Attend this webinar and get the info you need to eliminate random acts of marketing and significantly improve marketing efficiency for your organization!

You’ll also take away:

How to save your marketing department from drowning in a sea of endless analytics
How to progressively drive customer interaction through multiple touch points and marketing channels
How to build on previous customer interactions across channels to produce a seamless, personalized customer engagement experience
Examples of new integrated marketing tools that can assist you in optimizing customer engagement

Leveraging SEO to Drive Measurable Customer Engagement

Wed, 04 Apr 2012 15:00:00 -0700

SEO, Customer Engagement, and how you measure both, are changing at a record pace. Use this live webinar to see how you can combine advances in all three areas to create an integrated SEO approach whose impact reaches all your marketing channels.

Join SEO and social media experts from JungleTorch and Sitecore to learn:

Cutting edge SEO measurement: including the shift from traditional analytics to engagement analytics - and its impact on SEO strategy
The latest on offsite SEO: leveraging Facebook and Google+ to enhance SEO rankings, tracking conversations with sentiment analysis, and more
The explosion of mobile search marketing and local search: how to tailor your strategy to take full advantage of this channel
Tools available to you for monitoring SEO both on and off your website

Register and also receive a kit of valuable resources to help your organisation use SEO and other channels to create a multi-channel engagement strategy that delights and motivates your customers.