Customer Experience Matrix on Aberdeen Predictions for WCM

David Raab, a specialist in marketing technology and analysis, discusses in the Customer Experience Matrix blog the Aberdeen Group's findings on the evolution and future of Web Content Management as published in their recent study, Next Generation Web Content Management.

Says Raab, "The logic is that Web sites are increasingly the primary method of interaction between a company and its customers, and that Web analytics, testing and personalized treatments are better executed within the content management system rather than by external products."

Read the blog post here.