Fierce Content Management One on One with Sitecore CEO Michael Seifert

Fierce Content Management sits down for a one on one with Sitecore CEO Michael Seifert and discusses the role of marketing in managing a site and WCM trends for the coming year.

Says Seifert, "The WCM, analytics, optimization, print, email marketing industries are all in the middle of a market transformation...yet many other vendors are still stuck in traditional WCM or analytics thinking and I believe that they will get a wake-up call very soon."

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