MAD UK on the site experience with Sitecore

Mad.co.uk, a well-regarded source of news and insight for the marketing, advertising and new media industry, featured two articles on how Sitecore provides the ability to target site visitors as well as optimize your site to engage users with a truly dynamic experience.

Links to articles (trial subscription available):

"For better targeting, get the customer on side"

"Let your website do the talking"