Sitecore OMS and SharePoint: How Do They Stack Up?

Marco Tana, CEO/President of Roundedcube, a Sitecore partner, compares Sitecore OMS and SharePoint on key points such as audience profiling, targeting, personalization and workflow.

Says Tana, "The Online Marketing Suite (OMS) is an evolutionary product that changes how a CMS can display marketing-appropriate content to particular users. Its foundation is its behavioral engine that allows it to analyze how to best show particular content and target the correct audience. OMS is marketed as an analytics tool, which compared to Sharepoint’s audience targeting, personalization, and targeting is totally different."

Read blog post here.