Sitecore will display its award winning CMS solutions at this year's Forrester Consumer Marketing Forum EMEA 2008, November 6-7 in London.

Sitecore Activity

Sitecore will be showcasing the ways Sitecore CMS enhances the newest online marketing techniques and strategies that will be discussed at this forum. At the Sitecore stand, you can learn about the large breadth of marketing capabilities Sitecore provides, including:

• SEO functionality
• Registration forms
• Web calendaring
• Newsletter tools
• Web forums
• Powerful search

Sitecore is also the CMS leader in seamless integration with Web 2.0 and other advanced website functionality. Visit our stand to learn more about Sitecore's:

• Support for blogs, surveys, RSS, and page rating
• Integration with eCommerce, video streaming, ad serving, and multivariate testing.

Description

Did the Internet or mobile technology really change consumer behaviour? Did the 75% of US and 64% of European households that regularly access the Net and the more than 80% of Western consumers with a mobile phone change the way they interact with brands, retailers, media, and each other? Really? Yes, they did. Step by step, consumers have less trust in brands; consumers find their own information and entertainment — globally — rather than relying on what TV, print, and radio feeds them; they support each other with online reviews and advice and skip ads; and they take control.

In the next 20 years, these behavioural changes will intensify. Reaching consumers in the right channel at the right time with the right message and media will become more complex than ever, especially as the role and influence of consumers’ networks and communities increase. Enticing consumers with differentiating products and experiences will get even harder. At this Event, leading Forrester analysts will present research on how firms are responding to empowered consumers, and executives will share their companies’ best practices for determining the optimal way to win customers’ dollars and loyalty.

Whether you are looking for advice on business, marketing, media, or B2C technology challenges, Forrester’s Consumer Forum EMEA 2008 will provide specific answers to critical issues confronting consumer-facing companies today.

This Event will tackle questions such as:

· What has been the true impact of the Web and emerging channels on consumers?
· How has the Internet altered buying behaviour and receptivity to advertising?
· How have companies successfully engaged with empowered consumers and communities?
· How will customer behaviour change even further over the next 20 years?
· Which new technologies will enable these changes?
· As consumers weave in and out of channels, how can companies still reach them?
· How can firms determine what consumers need, and how can they deliver ahead of their competitors?
· How will consumers respond to a constant, persistent barrage of marketing messages?
· What tools, technologies, and skills will companies need to succeed in the next 20 years?
· How will companies track and measure the return on their new marketing methods?

To find out more about the Forrester Consumer Marketing Forum visit their site here.