Sitecore, a gold sponsor, will present at the Forrester Customer Experience Forum, held June 22-23 at the Grand Hyatt in New York.

Sitecore Activity

Darren Guarnaccia, VP of Product Marketing for Sitecore, will conduct a guest executive forum entitled, "The Art of Persuasion in the New Content Marketing World," on Monday, June 22, from 2:45-3:15 pm.  This forum will cover:

• Maximizing lead conversion; waiting for the moment when picking your pitch
• How to harness community content and the wisdom of the crowd to convert prospects
• How to offer expertise and maximize the impact of content based assets
• How and where advertising can still work for you
• How to sing to blue crickets, playing the long tail. 

Sitecore will also be in booth #119 exhibiting its award-winning CMS solutions, which combine advanced usability, analytic and campaign management functionality and unparalleled flexibility to produce compelling websites that put marketers in complete control of the site user experience.

Description

Forrester's Customer Experience Forum brings together leaders from a variety of industries who are navigating their way through a multi-year journey to customer experience excellence — despite the current economic downturn.

This event will provide both strategy and tactics for how to design great web sites, master cross-channel experiences, build a customer-centric culture, and reinforce brands with every interaction.