Digitaria and Sitecore Announce Strategic Partnership

Atlanta Falcons Web Site Designed by Digitaria and Powered by Sitecore

SAN DIEGO and SAN FRANCISCO – July 10, 2007 – Digitaria, a full-service digital marketing and technology firm, and Sitecore, the leading provider of .NET Web Content Management (WCM) and portal software, today announced a strategic partnership. Digitaria clients, such as the Atlanta Falcons, can now leverage Sitecore WCM to easily manage the content of their Web sites and intranets.

Digitaria leveraged Sitecore WCM to build atlantafalcons.com, the most advanced and interactive Web site in sports. Sitecore WCM enabled Digitaria to provide the Atlanta Falcons with Web 2.0 functionality such as content tagging, advanced multimedia delivery and integrated social networking features. Sitecore’s .NET framework provides Digitaria with unlimited flexibility and scalability, and provides the Atlanta Falcons with a next generation platform for many years to come.

“Throughout my career of managing enterprise-level NFL websites, I’ve utilized at least a half dozen third-party and private-label content management solutions. No system I’ve used in the past even approaches the flexibility, scalability and sheer power of our current Sitecore solution,” said Dan Levak, director of New Media, Atlanta Falcons. “Changes to our site that once required development hours and the associated cost are now accomplished in-house with a few clicks of the mouse. Sitecore can accommodate any conceivable functionality or design requirement. I encourage my colleagues across professional and amateur sports to strongly consider Sitecore for their Web properties.”

“Digitaria is committed to delivering technologies that are compatible with the preferred operating environments of our customers,” said Digitaria CEO, Daniel Khabie. “We recognize Sitecore’s expertise and total impact in the technology marketplace, and are pleased to be able to offer their solution to clients such as the Atlanta Falcons that run on the .NET environment.”

Sitecore CMS leverages design and functionality concepts from the Microsoft Office 2007 user interface, enabling content managers to manipulate Web site content with minimal user training. Sitecore CMS is built on a language-agnostic platform for application development and execution and provides customers with the highest levels of security, stability and performance. Microsoft has recognized Sitecore as a Microsoft Gold Certified Partner for its expertise in providing customer satisfaction with Microsoft products and technology.

“After a thorough evaluation of Digitaria, we have identified them as a company with a solid background in the .NET platform and XML experience that far exceeds the industry standard,” said Sitecore USA President, Bjarne Hansen. “As a Sitecore partner, Digitaria can extend our WCM solution to its customers – many of the biggest names in media entertainment, sports and technology.”

About Digitaria

Digitaria is a full-service digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles, Washington, D.C. and Portland, OR. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Active clients include ASICS Shoes, Atlanta Falcons, Best Western International, CBS Corporation, FOX, Gateway Corporation, Hasbro Corporation, Invitrogen, KCET Hollywood, KPBS, NBC Universal, QUALCOMM, Ryland Homes, TaylorMade-adidas Golf and many others.

Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement. For additional information, please visit http://www.digitaria.com.

About Sitecore

Sitecore’s Web Content Management System (CMS) and portal software solutions enable companies to deliver compelling web experiences. Sitecore’s award-winning CMS software makes it easy for businesses to create and keep up-to-date dynamic, full featured websites of all types. Sitecore’s industry leading flexibility and scalability allows companies to better leverage their content to improve customer experience and drive business growth.

Thousands of public and private organizations, including national governments and Fortune 500 companies utilize Sitecore solutions for their websites. These organizations have created and now manage over 5000 dynamic websites with Sitecore including Sara Lee, Siemens, Toshiba, Dollar Rent a Car/Thrifty, Omni Hotels, Computer Associates, WebTrends and Atlanta Falcons.

Media Contacts:

Christine Cefalo for Digitaria
Cefalo Communications, Inc.
619-237-1051
christine@cefalocommunications.com

Jamie Pogrel for Sitecore
PR@vantage
415-984-1970 x105
jpogrel@pr-vantage.com