Sitecore and Cypress Launch Record-Breaking Saints Site

Sitecore and Cypress Consulting Partner to Revamp New Orleans Saints’ Website to Provide a More Compelling Fan Experience

New Orleans Saints’ website now seeing record-breaking traffic on a daily basis

San Francisco, CA – September 25, 2007 – Sitecore, the leading provider of .NET Web Content Management (CMS) and portal software, and Seattle-based Cypress Consulting, a leader in implementing rich media, video and content management solutions, today announced the re-launch of the New Orleans Saints website, bringing a new next-generation user experience to dedicated fans. Response to the new website has been remarkable. The new website is consistently generating record-breaking daily traffic, record-breaking average time spent on the site, and record-breaking page views per visit.

The Saints needed to offer fans a next-generation website with the inside scoop on all things Saints – from daily videos and interviews to constantly updated stories and team and player updates. They also wanted the new site design to visually reflect the core essence of the Saints brand – Leadership, Character and the Who Dat Nation. At the same time, the team needed a reliable and web-based Content Management System to allow the site to be updated from multiple locations.

“Cypress Consulting and Sitecore were great partners to help us provide extensive upgrades in both content management and multi-media functionality,” said Doug Miller, Senior Director of New Media for the New Orleans Saints. “Cypress implemented Sitecore CMS, which now enables us to feature a more prominent and user-friendly photo gallery section, up-to-the-minute breaking news features from wherever the action is, and an updated SaintsTV video player all in a new, cleaner look. We can also instantly upload content that only the Saints can provide based on the team’s unlimited access to players, coaches and the celebrities that frequent Saints games and practices.”

Cypress worked with the client to design and develop the new site, and implemented Sitecore’s CMS to power the ongoing fan experience. Sitecore’s CMS provided Cypress with the software tools it needed in order to craft an entirely new, next-generation website that takes less effort for the client to run. Sitecore’s solution makes the website so powerful yet easy to use that it allows the Saints to concentrate on what’s important, connecting with fans on a more personal level.

For the Saints, Sitecore provides Enterprise class capability and scalability, yet allows them to start modestly, easily scale up, and grow financially. This allows organizations like the Saints to efficiently use limited resources to have huge market impact through lively web experiences. Sitecore’s CMS enables companies to leverage their websites in order to further extend their business.

“It has been an honor to work with the New Orleans Saints on the development and launch of their new online presence,” said Nate Thompson, Principal of Cypress Consulting. “The new site incorporates three main characteristics: a cleaner, bolder appearance that captures the dynamic look of New Orleans, a streamlined navigation that enables users to quickly find the information they are looking for, and a depth and frequency of unique content generated about the team, by the team, that fans told us they wanted. Sitecore’s CMS gave our designers the creative freedom they needed to produce this level of design, and delivered very professional and high quality support throughout the project as well.”

“Cypress Consulting has a strong track record of delivering innovative web solutions that drive online revenues and help create market awareness,” said Jason Crea, VP of Client and Partner Engagement for Sitecore. “We’ve really enjoyed working with Cypress to transform the Saints’ website into a superior site that gives fans the opportunity to connect with their beloved team. We look forward to working with Cypress in the future to continue to provide this experience for other customers.”

About Sitecore

Sitecore’s Web Content Management System (CMS) and portal software solutions enable companies to deliver compelling web experiences. Sitecore’s award-winning CMS software makes it easy for businesses to create and keep up-to-date dynamic, full featured websites of all types. Sitecore’s industry leading flexibility and scalability allows companies to better leverage their content to improve customer experience and drive business growth.

Thousands of public and private organizations, including national governments and Fortune 500 companies utilize Sitecore solutions for their websites. These organizations have created and now manage over 5000 dynamic websites with Sitecore including Sara Lee, Siemens, Toshiba, Dollar Rent a Car/Thrifty, Omni Hotels, Computer Associates, WebTrends and Atlanta Falcons.

Media Contacts:

Jamie Pogrel for Sitecore
PR@vantage
415-984-1970 x105
jpogrel@pr-vantage.com

Nate Thompson for Cypress Consulting
www.cypressconsulting.net 
206-281-8240
nate@cypressconsulting.net