HiFX
From a visual and user-interface perspective, HiFX required its digital brand to complement the recently updated main brand positioning. At the same time it sought to invest strategically in applications that would lay the foundations for the next stage of development, embracing the technologies of Web 2.0.
In terms of content management, HiFX wanted its marketing and business managers, in each territory, to be able to upload content without the time-lag involved in using IT personnel for the task.
The site needs to support services for both private individuals and businesses, each with distinct requirements; without detracting from the stature and purpose of either. On the one hand, it’s as a user-friendly source of financial data which empowers on-the spot decisions, constantly updated, reliable, comprehensive and accurate. On the other hand, it needs to allay user fears about the once-in-a-lifetime transaction, building trust through experience and specialist foreign exchange intelligence.
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