Colorado Technical University
Summary
Colorado Technical University (CTU) provides higher education for today’s career-focused students by teaching applied industry programs and offering students support, flexibility and resources to advance personally and professionally. The CTU network of ground campuses and its internet-based virtual campus gives students control over how, when and where they study. CTU is part of the Career Education Corporation (CEC) family of schools and universities -- which combined offers high quality education to a diverse population of approximately 114,000 students around the world. Working with Sitecore partner, non~linear creations, they built a new site to help streamline web content management.
“From the onset, CTU wanted a comprehensive approach encompassing technology, best practices and defined business success metrics. ”
-Marwan Alamat, Vice President of Information Technology, Career Education Corporation
Challenge
Implementing the CTU high-tech, highly personalized approach on its Web site meant changing how information was presented to prospective students, current students and alumni. But the ability to update information on the CTU Web site quickly and easily was hindered by the technology previously in use.
Solution
NLC, a Sitecore Certified Solution Partner with one of the largest Sitecore development teams in North America, was selected by CTU based on the company’s continued success consulting, designing and building award-winning websites for some of North America’s top higher education institutions including Ball State University, Sheridan College of Applied Arts, University of Toronto & Dalhousie University.
“From the onset, CTU wanted a comprehensive approach encompassing technology, best practices and defined business success metrics,” says CEC’s Marwan Alamat, vice president of information technology. “non~linear creations (NLC) helped articulate that vision, define the technical requirement and advise on business process redesign.”
Result
CTU’s enhanced Web site has new social networking features and a streamlined process to easily and quickly update information. The leading success metrics are user adoption and site traffic. User adoption is quickly becoming the model for other sister schools within CEC and the number of unique visitors increased dramatically the quarter after the new site was implemented.
Technical Description
Solution Special Ingredients
- Omniture and Google Analytics
- DoubleClick
- Active Directory
- LivePerson Chat
- AddThis
- Custom third party applications for student management have been integrated