Founded in 2003, the South Florida Interactive Marketing Association (SFIMA) is a forum dedicated to professionals specializing in interactive marketing. SFIMA's goal is to provide opportunities for learning and networking that promote career growth and business success.

SFIMA encourages the exchange of ideas, information, and best practices by presenting marketing case studies and the latest innovations of industry leaders. Their programming is designed to help members expand their interactive marketing activities and successes, with partnerships with sponsor companies providing targeted exposure in the South Florida marketplace through media coverage and networking at regular events