“ Sitecore offers us the optimal development platform to realize our online personalization and innovation ambitions. „

- Bas Koerhuis, WoningNet NV

Challenge

The mission of WoningNet’s website is to facilitate housing allocation, giving site visitors enough information to help them to make the right choice in selecting a new home. Previously, it was not possible for WoningNet to give house-hunters detailed information to help them choose the most suitable housing.  In addition, the content management interface was not user-friendly and became difficult for WoningNet to manage.

With a new site, WoningNet aimed to stimulate house-hunters to make deliberate and realistic choices, and increase the quality of conversions:

• WoningNet wanted make house hunters more satisfied by providing more personalized, detailed information, allowing the right person to respond to the right house;
• They also wanted to decrease the time a house or apartment is vacant, by shortening the process of social housing distribution;
• Finally, WoningNet aimed to increase the satisfaction of their customers while decreasing the costs of their back-office processes.

Solution

Working with Sitecore partner, Colours, WoningNet integrated Sitecore for their development platform. They integrated Sitecore along with Oracle Enterprise Service Business and web services.  Sitecore made it possible to personalize the houses presented, and Colours added additional personalization based on profile data originating from WoningNet’s own data bases. By doing so, the website became optimized for social housing purposes.

Result

Today, the website is unique in its kind in the Netherlands: there is no other housing website that uses this technology and personalization to provide house hunters with the insights they need to make informed choices. WoningNet is getting more qualified leads, which is allowing them to show a house an average of only five times before renting it out – previously the average was showing a house ten times!  This has increased customer satisfaction while decreasing back-office costs.

According to Bas Koerhuis, WoningNet NV, “Sitecore offers us the optimal development platform to realize our online personalization and innovation ambitions.”