Cadbury wanted to create a new website where they could get people playing games and having fun centred around their brand. The website provides a personalized visitor experience. With a strong marketing strategy, Cadbury knew this endeavour would require a website that could tolerate massive spikes in traffic.
Challenge
Cadbury selected IT services company Endava for their track history in delivering fast time to market PaaS (Platform as a Service) solutions. In turn, Endava chose Sitecore as the Content Management System at the centre of the platform.
Selecting a Content Management System that would respond well to peak website loads was critical; such as the peak in traffic following a 30 second advert on the first X Factor of season 2010.
Key reasons for selecting Sitecore:
- Natural technical architecture integrating Telligent with Sitecore
- Mobile optimisation
- Sitecore apps that allow admins and content editors to send iPhone and Android push notifications to track locations of moving kiosks which are then displayed onto Google maps relative to a user’s position
- Content syndication for main website, mobile website, multiple iPhone and Android applications
- Cross brand promotion on mobile applications
- PaaS (Platform as a Service)
- Social Media integration; Facebook, Twitter, YouTube
- Multiple SEO iterations to continue improving the search engine page rank
Solution
The Spots v Stripes website was designed to be engaging for consumers; to play games and participate via social networks. The website maintains industry standards such REST based Public API in both XML and JSON formats. The platform is integrated with many third party applications such as Sharepoint, an eCommerce platform, CRM, Akamai CDN, Telligent Community, ProCampaign Web CRM, SMS Gateways, and Adobe SiteCatalyst.
Result
Spots v Stripes has won a number of design awards including an FWA. In the first five months the Spots v Stripes platform has provided over 950,000 plays, 1 million YouTube plays. Cadbury and Endava cite that time-to-market with Sitecore was an essential ingredient to success. And of course it’s worth noting the campaign and website have led to a #1 selling chocolate bar.
Solution Special Ingredients
- Sharepoint
- Akamai CDN
- Telligent Community
- ProCampaign Web CRM
- SMS Gateways
- Adobe SiteCatalyst