As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. (GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR’s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tully’s Coffee®, Green Mountain Coffee®, Newman’s Own® Organics coffee and Timothy’s World Coffee®. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup® portion packs for Keurig® Single-Cup Brewers are produced by a variety of licensed roasters, including Green Mountain Coffee, Tully’s Coffee and Timothy’s. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects.
Challenge
GMCR is a fast-growing company. The acquisition of new brands and content upgrades for the web site increased the workload for IT and related business managers. GMCR wanted to increase the Ecommerce footprint and performance for its family of brands, raise the bar on the site look and usability, and finally, enable non-technical business users to manage web site content.
Solution
Working with Competitive Computing (C2), GMCR selected Sitecore to manage four domain sites: www.greenmountaincoffee.com, www.tullys.com, www.newmansownorganicscoffee.com, and www.cariboukcups.com.
Sitecore was chosen based on the following factors:
- Sitecore’s leadership in their category and commitment to service and feature/functionality growth.
- C2 felt this would benefit GMCR with any future organic platform expansion
- Sitecore’s alignment with GMCR’s core .NET technology plan
- Sitecore’s Supported Partner Model
C2 built the new sites, and integrated them with Microsoft Commerce Server and SharePoint.
Result
Since going live, GMCR’s sites have received great response in the market and are drawing a great deal of positive attention. Non-technical users are now managing content across all sites, resulting in a substantial efficiency gain, and fresher, more updated content.
Solution Special Ingredients
- Microsoft Commerce Server
- Sharepoint