Panasonic, one of the largest electronics manufacturers in the world, with more than 680 international companies making and marketing a wide range of life-enriching products under the Panasonic brand, was committed to moving from a communications architecture characterized by the existence of many disparate digital properties to one that provides the user with a consistent brand experience and high level of usability. Central to this digital strategy was the creation of a website that supported the numerous internal and external promotions, sponsorships and product updates while also recording online user interaction, consumer profiling and integration with an internal CRM platform all under the control of the core Panasonic site.
Challenge
Panasonic needed to move from a very dated structure of many disparate digital properties to one that provides the user with a consistent brand experience with high levels of usability and interaction.
Solution
Sitecore was chosen as the best solution for Panasonic needs due to a number of key factors in the overall digital approach to consumer engagement.
The key driving factors were:
- Identification and personalisation of the consumer interface
- Integration with Dynamics CRM and other backend systems (AS/400 based ERP)
- Integration with third party tools and social media services (Facebook, Twitter, etc.)
- Scalability and customisation of the system interfaces
Result
The site was launched in late January 2011, and already hosts a large number of visitors:
- 1.36 million hits per day average
- 95 hits per visitor average
- 4.6 million page views
- 143k page views per day average
- 12 page views per visitor
- 383.5k visitors
From an SEO perspective the site has over 1,000 URLs mapped from the old site to new site with redirection being managed via the Helicon APE which has assisted with the overall ranking (the site is consistently the top ranked organic listing) and the site provides the Google "Sitelinks" & "Teleportation" search box (which is not found on competitor listings like Sony or Samsung). March 2011 Statstics: • 38.1 million hits (96% of these were classed as “visitors” as opposed to “spiders”).