With over 400 supermarkets in the Netherlands, C1000, headquartered in Amersfoort, is the second largest supermarket chain and the largest chain of independent supermarket operators in the country.
The target group of C1000 has changed through the years: they have less time and expect to be served digitally at all times. Besides multi-national customer service, other development also had to take place within C1000: More local entrepreneurship, more fresh/choice in assortment and more benefit/affordability. The previous online environment did not meet the demands. Therefore, C1000 wanted to update its foundations at the beginning of 2011.
In early 2012, C1000 launched its new online multi-channel strategy aimed at having its advertising slogan “Shop smart” also give life to its online customer service. The startup consisted of the “going live” of the website, which is built on the web content management system of Sitecore. This unites all innovations: the website, a special toolkit for the 420 franchisees, an app for iPhone and iPad, an Android app, and e-mail campaigns.
Sitecore solution partner eFocus designed the strategies and implemented the Sitecore site, which formed the foundation for the multi-channel solution. The customer has one coherent store experience: online, mobile and live in the store. The basis is the website, in which the Sitecore database feeds and manages the website with APIs (application programming interface) and also manages the apps and e-mail. Additionally, a toolkit has been coupled for the C1000 proprietors, so that they can add and publicize their own local content.
Already shortly after the new site went live, C1000 has achieved excellent results: The use of online services has risen sharply, the apps are used intensively and e-commerce has turned out to be very successful.